Suntory's Blue Rose.

Florigene, a company owned by Japanese brewer Suntory (remember the Suntory Time whiskey commercial from the film Lost in Translation [wiki]?), has developed the world's first "blue rose" by using biotechnology.

For the first time in the world, SUNTORY has succeeded in creating blue pigment in roses by implanting the gene that leads to the synthesis of blue pigment from pansy. Unlike the roses created by using conventional breeding technologies, the roses developed by us have almost 100%* Delphinidin in their petals, which has allowed these new and very different blue roses to become a reality.


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