Have U-Read the Slogans on U-Haul Trucks Lately?

They have been around for years, those familiar...  ...or years, those familiar orange and silver U-Haul rental vans. Some years ago a campaign started with pain...

http://www.neatorama.com/2010/03/30/have-u-read-the-slogans-on-u-haul-trucks-lately/