The Great Urban Handbag Hunt

Posted by Alex in Advertising, Fashion, Travel & Places on June 13, 2009 at 2:42 am

Handbag designer Rachel Nasvik had a great idea on how to promote her new line for cheap: stage a great urban hunt for handbags!

Rachel places her handbags, stuffed with all sorts of girly stuff like lip gloss and bobby pins along with the note "You didn’t find this bag, this bag found you," hidden in public places around New York City. If you find it, you can keep it.

Clues on the whereabouts of her handbags are on Rachel’s Twitter. You can see imags of the discovered bags on her blog Thrill of the Chase – via Steve Hall and Angela Natividad’s Adrants

Whatever you think of the ad campaign, the photo is priceless! PLEASE NO PEE-PEE.

 
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