Australian radiologist Mark Udovitch knows his patients are in for the fight of their life as they battle to overcome cancer, and he also knows how costly that battle can be.
Which is why Mark started the Dry July fundraising campaign, so he could financially assist adults living with cancer in Sydney and raise cancer awareness at the same time.
Mark knew he needed a good gimmick to help him raise more funds, so he started recreating famous photos and posting them on his fundraising Facebook page.
Mark, and a few other members of his staff, are also planning to cut off their lovely locks as part of the Dry July Shave Off, a decision Mark made because one of his patients was so sad about losing her hair.
He hoped the photos taken by his girlfriend would not only help raise money but also serve as a funny way to approach a serious subject, so people would share them on social media and spread the word.
Considering his story went viral and tons of people, including a few celebs, have been sharing the story I'd say his plan worked!