The Market for Gourmet Cupcakes is Crashing

Cupcake SoapIt is, according to The Wall Street Journal. After flying high for several years, the market for gourmet cupcakes is experiencing something like a sugar crash:

Crumbs rivals include people like Cynthia Hankerson, owner of the three-year-old Cupcake Salon in Jersey City, N.J. Sales at her bakery cafe are slipping and she said she suspects the cupcake fad may be waning. Last year, a typical Saturday brought in an average of $600 to $700 in sales for her signature cupcakes, which come in flavors like pistachio, amaretto vanilla and strawberry banana. But now "we're lucky if we get $300," she says. "People get tired of things," the 42-year-old adds.

Emily Maltby and Sarah E. Needleman of The Wall Street Journal have the scoop: Link

Image: Cupcake Soap from the NeatoShop's Cupcake Store (yes, we have such a thing!)

We dish up more neat food posts at the Neatolicious blog

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Tell them to put moustaches on the cupcakes. and perhaps a large poster of "Keep Calm and Eat a Cupcake". That's sure to help them keep afloat. ;)
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