The word below the swoosh is “run”. Annie Chiu designed this and other unconventional street advertisements to encourage you to purchase Nike running gear.
Adam Brezzler
I think this is great! The creativity is second to none. I’m an advertiser myself and this is genius. Nothing to sit on so get your ass up and move. Don’t sit just do it!
Adam Brezzler
Perfect timing too. Its new years and everyone (tries) to go to the gym. Why not outfit yourself with new Nike gear!
Johnny Cat
Adam is right. This is some clever stuff as far as advertising goes. However, imagine that same shot with a bunch of lowlifes sitting on the one bench, and a tired, pregnant woman staring at the other one. Yeah, kind of exasperating, I see.
Jolly
No Adam it’s not genius. The fact that there is no bench does not in any way encourage people to run, it just encourages people to find somewhere else to sit. Furthermore a missing bench seat would not encourage anybody to buy a specific brand. If you believe that simply removing a bench seat and sticking a Nike logo on the remains will encourage people to get fit and to do so in Nike gear then you’ll believe anything that advertisers tell you.
You work in advertising? That confirms what I always thought about people who work in advertising then.
Pile of Pooh
Can’t get to the source link (corporate filter), but I’m wondering is the bench was bought and installed by Nike or their agents, or if this constitutes defacement of publicly-owned property.
Philboyd Studge
As this corporate entity is apparently allowed to deface and vandalize public property, so should the public be allowed to do the same to any Nike property. Go get ‘em, Ad-Busters!
nick36
Instead of new shoes, what I would buy is a nice wooden plank so I can reserve my seat in the park!
lucky
I think it’s clever. And who said that they took anything away? They very well could have installed 1.5 benches.
Krystyna Chlipalski
The bench should have been fixed first – few people whoud even notice the Nike sign when looking for a place to rest their tired feet – yes, it would be infuriating – no incentive to START RUNNING!
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