(YouTube link)

The Alamo Drafthouse Cinema enforces old-fashioned theater etiquette. They have two rules: no talking during a movie, and no phone usage. After a woman was ejected from the theater for texting during a film, she left an angry voice mail. The theater promptly turned her message into a public service announcement. In discussions at the Drafthouse site, Roger Ebert's blog, SlashFilm, reddit, Fark, and Metafilter, most commenters applaud the theater for enforcing silence during films. Link (video at the site contains unedited NSFW language)