One-Cent Hotel Rooms in Venice

Posted by Miss Cellania in Advertising, Travel & Places on August 15, 2009 at 7:13 pm


An advertising mistake will costs thousands of euros for the Crowne Plaza Hotel in Venice, Italy. An online advertisement posted a room price as one-hundredth of a euro per night instead of 150 euros ($213). Before the ad was changed, 230 people booked 1,400 room nights at that price.

The company say the mistake was made at the offices of IHG in Atlanta, Georgia in the United States.

“Although a pricing error, IHG is committed to honouring the 1-cent rate for guests who have a valid confirmation,” the hotel group’s Monica Smith said.

The total cost of the mistake could be 90,000 euros (or $128,000). Link -via Digg


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COMMENT

5 comments to "One-Cent Hotel Rooms in Venice"

  1. Hawaii Vacations
    August 15th, 2009 at 8:02 pm

    This story says a lot about the mentality of people and their egotistic belief in entitlement. At what point do people get back to the reality of being "fair". Would anyone want to be on the wrong end of a fiscal mistake? I believe that the company should make some kind of adjustment but is foolish to honor what is clearly such an erroneous mistake.

  2. sc0tty
    August 16th, 2009 at 2:41 am

    I'd rather go to Venice Beach and watch all the oily body builders pumping iron and Freddy Mercury looking guys on roller skates doing their fancy tricks. I do freelance work for a magazine about alternative sports exercise techniques and we have a special article about celebrity look alikes in tight leotards coming up this fall! Not to mention I'm not totally against mixing business and pleasure.

  3. seefish3
    August 16th, 2009 at 5:50 pm

    Lies.

  4. Gail Pink
    August 17th, 2009 at 11:39 am

    I doubt that they were seriously "obligated" to honor what was clearly a mistake, (though one wonders why no one proof read the ad before releasing it). At any rate, they can always try to make up the difference in highly overpriced room service, I suppose.

  5. ted
    August 17th, 2009 at 12:08 pm

    Stupid.
    Whatever happened to disclaimers?


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