One-Cent Hotel Rooms in Venice

An advertising mistake will costs thousands of euros for the Crowne Plaza Hotel in Venice, Italy. An online advertisement posted a room price as one-hundredth of a euro per night instead of 150 euros ($213). Before the ad was changed, 230 people booked 1,400 room nights at that price.
The company say the mistake was made at the offices of IHG in Atlanta, Georgia in the United States.

"Although a pricing error, IHG is committed to honouring the 1-cent rate for guests who have a valid confirmation," the hotel group's Monica Smith said.

The total cost of the mistake could be 90,000 euros (or $128,000). Link -via Digg

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I doubt that they were seriously "obligated" to honor what was clearly a mistake, (though one wonders why no one proof read the ad before releasing it). At any rate, they can always try to make up the difference in highly overpriced room service, I suppose.
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I'd rather go to Venice Beach and watch all the oily body builders pumping iron and Freddy Mercury looking guys on roller skates doing their fancy tricks. I do freelance work for a magazine about alternative sports exercise techniques and we have a special article about celebrity look alikes in tight leotards coming up this fall! Not to mention I'm not totally against mixing business and pleasure.
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This story says a lot about the mentality of people and their egotistic belief in entitlement. At what point do people get back to the reality of being "fair". Would anyone want to be on the wrong end of a fiscal mistake? I believe that the company should make some kind of adjustment but is foolish to honor what is clearly such an erroneous mistake.
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