Trend Hunter Founder Filed Trademark Violation ... Against Himself!

Jeremy Gutsche, the founder of Trend Hunter blog, wanted the blog's Facebook Fan Page to be /trendhunter but the website doesn't allow users to switch their username. So he came up with a brilliant solution: he filed a trademark violation ... against himself!

So, I personally squatted on the /trendhunter username to make sure nobody else registered it…

The problem with this approach is that Facebook does not let users switch their username. So how could I get the Trend Hunter Fan Page to be /trendhunter?

This week I noticed that trademark owners could file trademark violation reports and secure back their trademarks… So I did.

Specifically, I filed a Trademark Violation against myself, and within a day, Facebook relinquished the username back to the trademark owner… Which, of course, is also me.

Link

Oh and by the way, we do have our very own Neatorama Facebook Fan Page, y'know!


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his blog wouldn't open. i coudn't figure out his problem. did he mean that he had his own facebook account with all his friends and stuff and when they gave out the usernames... he used /trendhunter for it?? then... when he wanted his business or whatever he does to have a facebook account.. he couldnt use the name since it was already on his other?? ok... i think i explained it to myself while typing that up...
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Re:>>The problem with this approach is that Facebook does not let users switch their username. So how could I get the Trend Hunter Fan Page to be /trendhunter?<

Um, how about closing one account and opening another under the name you want? Duh.
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