To remind drivers to drive carefully during the rain in Papakura, New Zealand, the local government put out a rather disturbing billboard that bleeds when it rains. The billboard may be terrifying, but apparently it’s effective: there hasn’t been a fatality since.
BuzzFeed has the video clip: Link [embedded YouTube]
D Bozko
...but apparently it's effective: there hasn't been a fatality since.
This infers that all fatal accidents are from human error but since they're not I say this is pure coincidence.
Itamar
All NZ road safety ads are along this line. There is always at least one mutilated body. If it was effective, there would be no accidents by now. Truth is, it mainly makes me not want to watch TV.
semi
>…but apparently it’s effective: there hasn’t been a fatality since<
Because we all know that correlation = causation!
ted
Maybe it's the rain that prevents the accidents.
Ajan
It may give nightmares later
feeling_madness
I would think that would actually contribute to some accidents. You know, as a person is driving by while it's raining they look over and think, "Is that billboard bleeding?" and who knows what happens as they are staring at the billboard instead of the road. But, who knows? I just wouldn't want to put something that distracting on the road.
Kalel
Bloody brilliant!
Ali S.
Oo-er! O_o
TRAIBRESWARRY
Tender thanks you championing details. It helped me in my assignment
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