Bullet Time 2.0 by Toshiba

1. DaveL
   November 18th, 2008 at 12:54 am

   Ok… it was a neat little clip that amused me for a few seconds. The pretentious “making of” clip however… pffftt…

2. Edward
   November 18th, 2008 at 1:01 am

   This is why my friend has made a small fortune selling high speed, high capacity data storage to the film industry.

3. Nat
   November 18th, 2008 at 2:05 am

   The Crystal Castles music choice made this for me. Best Ad I’ve seen in a long time.

4. Aea
   November 18th, 2008 at 2:21 am

   Wait, isn’t the whole idea of Bullet Time to actually stop the action, if it wasn’t for the silly actions this could have been easily achieved by using a regular camera going in a circle. Not impressed.

5. gdrawlinson
   November 18th, 2008 at 2:45 am

   Looks really neat. I dont get whats so funny at the end if the second video.

6. field
   November 18th, 2008 at 3:39 am

   very good!

7. sushirama
   November 18th, 2008 at 5:48 am

   They were laughing at having 20terabytes of video. Thats really not that much. In large storage arrays a typical cabinet will have 8 to 10 drive chassis with 15- one tb drives each, times 3 to 10 cabinets. (1500 tb easy).

8. ted
   November 18th, 2008 at 7:54 am

   Didn’t bother with the making of video. The commercial was okay, I suppose, but I didn’t get what they were advertising.

9. Rocky Rook
   November 18th, 2008 at 9:04 am

   I agree with sushirama. Density of hard drives is always increasing.

10. MarcBee
    November 18th, 2008 at 9:36 am

    crystal castles is amazing

11. renderanything
    November 18th, 2008 at 11:53 am

    Just the overwhelming amount of composting and editing is staggering to think about.

12. rageagainsttherobots
    November 18th, 2008 at 12:18 pm

    I am surprised this project was greenlit. I wonder how much it cost.

13. silentwatcher24
    November 18th, 2008 at 1:25 pm

    thats… cool and weird all at the same time.

14. avraamov
    November 18th, 2008 at 3:14 pm

    ‘it demonstrates toshiba’s commitment to staying ahead of advancement in film and television’

    knackers it does. this technique was invented at the Slade art college in London in the 1970’s. a large hoop shaped camera loaded with film, each frame exposed simultaneously, so that instead of travelling through time as the film runs, you travel through space.

    this is just your usual self-important advertising guff…

15. Clifford
    November 18th, 2008 at 4:02 pm

    It sure does take a lot of work to bore me.

16. henningKO
    November 18th, 2008 at 4:31 pm

    The technique that has come to be known as “Bullet-time” may have been invented in the 70’s (and used notably in Buffalo 66 and Lost In Space, both antedating the Matrix), but Matrix’s bullet-time was actually a step forward because it didn’t stop the action… you could go forward and backward in space AND time and that kind of freedom really required digital file-management.

    Though it is neat, this spot is nothing the Matrix guys couldn’t have done 10 years ago.

17. Aurel
    November 18th, 2008 at 5:54 pm

    Crystal Castles!!!

18. Christophe
    November 18th, 2008 at 10:33 pm

    Pretty cool.
    The amazing thought is that 20 years ago a 20 Mo HDD was the norm ; today we’re close to 2 To HDD (My HDD is a 1To WD caviar) ; what will we do in 20 years?
    Watch youtube in hi-res?

19. stormie24
    November 18th, 2008 at 11:47 pm

    this was a cool video but I liked the comments too, some of you are making me laugh! hehehe

20. v.dog
    November 19th, 2008 at 12:28 am

    @Aea: Those ’silly actions’ can’t be done by a single camera- that was entirely the point.

    Bullet time isn’t about stopping the action, but separating the camera’s movement in space from its movement through time, allowing you to move through the scene independently of the scene’s timeline.

    With bullet time the scene could only have one timeline. Here however, the actors could each have their own timeline within the scene; some moving forward, some back, and some looping, which is much harder to accomplish. Hence the ad is to say ‘we can do it’.

    As for the ad itself, it came off to me as being to ‘gimmicky’, too much of a tech demo. I would have preferred to have seen something more cohesive, like as a real world scene with the different elements moving back and forth through it.

21. popeyeisgood
    November 19th, 2008 at 3:53 am

    @HenningKO

    the two movies are antedating the matrix? are you really sure about that?

22. avraamov
    November 19th, 2008 at 5:21 am

    o.k - it’s the hoop camera from the ’70’s combined with muybridge! i think my ire was rather that the ad industry consistently sets itself up as the vanguard of creativity (i blame the bolivian marching powder - and i know that’s a cliché, but it’s also true). a recent example: the honda ‘cog’ car ad ‘borrowing’ from ‘fischli and Weiss’s ‘the way things go’ springs to mind (http://www.youtube.com/watch?v=U82eWptFxSs).
    don’t get me wrong - there’s a lot of creativity in advertising. but there’s a lot of convenient myopia as well.

23. whiskey
    November 19th, 2008 at 7:19 pm

    Extremely cool. Thanks!

24. samlive
    November 19th, 2008 at 7:20 pm

    It would possibly have been interesting if it werent trying to sell “something” (however ambiguous that ’something’ may have been). If it had been a purely artistic endeavor it would have garnered my respect.

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