Using 200 Toshiba Gigashot cameras this advertisement called "Timesculpture" for Toshiba advances the Bullet Time method we all remember from the movie The Matrix. However, this was created not by combining static images compiled together...no sir ree, Bob!!
This was filmed and produced using looped video clips digitally stitched together to work seamlessly to create a really cool looking ad. The ad itself is fun to watch but the real meat of this story comes from the clip that details how they made it. What floored me was the amount of data collected to produce this ad...20,000 gigabytes! And the time it took to process this plethora of data? Four weeks. Four weeks! @_@
And here is the making of the ad "Timesculpture".
via - Gizmodo
knackers it does. this technique was invented at the Slade art college in London in the 1970's. a large hoop shaped camera loaded with film, each frame exposed simultaneously, so that instead of travelling through time as the film runs, you travel through space.
this is just your usual self-important advertising guff...
Though it is neat, this spot is nothing the Matrix guys couldn't have done 10 years ago.
The amazing thought is that 20 years ago a 20 Mo HDD was the norm ; today we're close to 2 To HDD (My HDD is a 1To WD caviar) ; what will we do in 20 years?
Watch youtube in hi-res?
Bullet time isn't about stopping the action, but separating the camera's movement in space from its movement through time, allowing you to move through the scene independently of the scene's timeline.
With bullet time the scene could only have one timeline. Here however, the actors could each have their own timeline within the scene; some moving forward, some back, and some looping, which is much harder to accomplish. Hence the ad is to say 'we can do it'.
As for the ad itself, it came off to me as being to 'gimmicky', too much of a tech demo. I would have preferred to have seen something more cohesive, like as a real world scene with the different elements moving back and forth through it.
the two movies are antedating the matrix? are you really sure about that?
don't get me wrong - there's a lot of creativity in advertising. but there's a lot of convenient myopia as well.