Uncarriable Carrier Bag by Mother London

By Alex in Advertising, Pictures on Feb 9, 2008 at 7:19 pm

UK ad agency Mother London is full of creative people (just check out their website, where you can search for employees by ..um, their "distinguishing features"). So when they wanted to create a self-promotional item, printing bags with their logos like everyone else just won’t do.

Instead, Mother London created a series of Uncarriable Carrier Bags: bags that you don’t want to be seen carrying around. And proving that reverse psychology (or lack of common sense) works in mysterious ways, people love them!

Thanks Rocco!


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  1. Tempscire
    Feb 9th, 2008 at 8:02 pm

    If I saw one of those being carried around, I think I’d assume it wasn’t for a real place. =p

    I would get a kick out of having the Infectious Disease Center one, though.

  2. Tempscire
    Feb 9th, 2008 at 8:04 pm

    ^Er, to clarify my first sentence: they’re pretty obviously snarky (which is what makes them awesome; no reverse psychology needed).

  3. Chris Johnston
    Feb 10th, 2008 at 6:54 am

    Hey! What’s wrong with Phil Collins?
    Everybody loves Phil!

  4. VonSkippy
    Feb 11th, 2008 at 2:21 am

    Their site tries to resize my browser, so I don’t care what they’re selling – FAIL.

  5. Dabitch
    Feb 29th, 2008 at 2:16 pm

    Mother were One Show winners in the self-promo category back in 2006 for those bags.
    See them and more winners here:
    http://commercial-archive.com/node/129677


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