Uncarriable Carrier Bag by Mother London

UK ad agency Mother London is full of creative people (just check out their website, where you can search for employees by ..um, their "distinguishing features"). So when they wanted to create a self-promotional item, printing bags with their logos like everyone else just won’t do.

Instead, Mother London created a series of Uncarriable Carrier Bags: bags that you don’t want to be seen carrying around. And proving that reverse psychology (or lack of common sense) works in mysterious ways, people love them!

Thanks Rocco!

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Posted on

February 9, 2008 at 7:19 pm by Alex
Category: Advertising, Pictures

5 comments to "Uncarriable Carrier Bag by Mother London"

Tempscire
February 9th, 2008 at 8:02 pm
If I saw one of those being carried around, I think I’d assume it wasn’t for a real place. =p

I would get a kick out of having the Infectious Disease Center one, though.
Tempscire
February 9th, 2008 at 8:04 pm
^Er, to clarify my first sentence: they’re pretty obviously snarky (which is what makes them awesome; no reverse psychology needed).
Chris Johnston
February 10th, 2008 at 6:54 am
Hey! What’s wrong with Phil Collins?
Everybody loves Phil!
VonSkippy
February 11th, 2008 at 2:21 am
Their site tries to resize my browser, so I don’t care what they’re selling - FAIL.
Dabitch
February 29th, 2008 at 2:16 pm
Mother were One Show winners in the self-promo category back in 2006 for those bags.
See them and more winners here:
http://commercial-archive.com/node/129677

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