UK ad agency Mother London is full of creative people (just check out their website, where you can search for employees by ..um, their "distinguishing features"). So when they wanted to create a self-promotional item, printing bags with their logos like everyone else just won't do.
Instead, Mother London created a series of Uncarriable Carrier Bags: bags that you don't want to be seen carrying around. And proving that reverse psychology (or lack of common sense) works in mysterious ways, people love them!
Thanks Rocco!
I would get a kick out of having the Infectious Disease Center one, though.
Everybody loves Phil!
See them and more winners here:
http://commercial-archive.com/node/129677