Anti-Alcohol Ad Campaigns



To show the isolating consequences of being caught drink driving (or drunk driving for us Yanks) last Christmas, ad agency Leo Burnett London created this image of an actual convicted drunk driver trapped under a giant upturned pint glass.

Link - via about:blank

The Alcohol Advisory Council of New Zealand (ALAC) also has an ad campaign with similar themes running:


Hangover kitchen


Hangover family

The ads are captioned: Was last night really worth it? It’s not the drinking. It’s how we’re drinking. Link


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Posted on January 22, 2008 at 4:17 am by Alex
Category: Advertising, Pictures

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5 comments to "Anti-Alcohol Ad Campaigns"

  • Eugenio Martínez
    January 22nd, 2008 at 7:27 am

    The spanish campaign is very very similar, but I am not able to find a image

    I loved this, anyway:
    http://www.youtube.com/watch?v=-_Kq5ye1V8c

    What are you trying to achieve with alcohol?

    new flavours, good company, new ambients, unforgettable moments, strong sensations, be the star

  • Anglictina
    January 22nd, 2008 at 12:27 pm

    wow, very interesting ads

  • artbot
    January 22nd, 2008 at 3:20 pm

    Those ads remind me - I sure could use a drink right now!

  • Thomas
    January 22nd, 2008 at 3:45 pm

    Don’t do it artbot! If you drink, you’ll be trapped under a giant glass, like a bug! You’ll run out of air within an hour! Is drinking really worth suffocation??

  • Chad P
    August 19th, 2008 at 9:57 am

    I am getting sick of the anti smoking campaigns and the “marijuana is the devil” campaigns. The real killer out there is alcohol. I just read on MSN that some colleges want to lower the drinking age, it should be raised to 65 or made illegal. Alot more harm has come to people in general from drinking than the others combined. But, I know that alcohol will not be made illegal considering the fact that they even drink it in the bible… what does that tell you!

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