Anti-Alcohol Ad Campaigns

By Alex in Advertising, Pictures on Jan 22, 2008 at 4:17 am

To show the isolating consequences of being caught drink driving (or drunk driving for us Yanks) last Christmas, ad agency Leo Burnett London created this image of an actual convicted drunk driver trapped under a giant upturned pint glass.

Link – via about:blank

The Alcohol Advisory Council of New Zealand (ALAC) also has an ad campaign with similar themes running:

Hangover kitchen

Hangover family

The ads are captioned: Was last night really worth it? It’s not the drinking. It’s how we’re drinking. Link

Neat stuff from the NeatoShop:

Eugenio Martínez
Jan 22nd, 2008 at 7:27 am
The spanish campaign is very very similar, but I am not able to find a image

I loved this, anyway:
http://www.youtube.com/watch?v=-_Kq5ye1V8c

What are you trying to achieve with alcohol?

new flavours, good company, new ambients, unforgettable moments, strong sensations, be the star
Anglictina
Jan 22nd, 2008 at 12:27 pm
wow, very interesting ads
artbot
Jan 22nd, 2008 at 3:20 pm
Those ads remind me – I sure could use a drink right now!
Thomas
Jan 22nd, 2008 at 3:45 pm
Don’t do it artbot! If you drink, you’ll be trapped under a giant glass, like a bug! You’ll run out of air within an hour! Is drinking really worth suffocation??
Chad P
Aug 19th, 2008 at 9:57 am
I am getting sick of the anti smoking campaigns and the “marijuana is the devil” campaigns. The real killer out there is alcohol. I just read on MSN that some colleges want to lower the drinking age, it should be raised to 65 or made illegal. Alot more harm has come to people in general from drinking than the others combined. But, I know that alcohol will not be made illegal considering the fact that they even drink it in the bible… what does that tell you!
akd
Dec 16th, 2008 at 12:59 pm
man everybody drinks, i’m a sixteen year old alcoholic! it’s in my blood, the first drink, i became an alcohoic!!! Everyone is gonna drink eventually!! [:
jimmy
Aug 31st, 2009 at 9:14 am
alcohol is a man made manufactured poisen hmmm
great stuff
and the government says its ok to poisen urself cause they all do it themselves think we might have quite a substantial problem here in society
TKay
Jan 4th, 2011 at 9:38 pm
Anything that puts a dime in the pockets of the lawmakers will stay. When I choose to drink, I have a responsibility to not only myself but to others as far as driving goes. I don’t want the lives of my family members on the line so I wouldn’t do it to anyone else’s family.

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