To show the isolating consequences of being caught drink driving (or drunk driving for us Yanks) last Christmas, ad agency Leo Burnett London created this image of an actual convicted drunk driver trapped under a giant upturned pint glass.
Link - via about:blank
The Alcohol Advisory Council of New Zealand (ALAC) also has an ad campaign with similar themes running:
The ads are captioned: Was last night really worth it? It's not the drinking. It's how we're drinking. http://www.alcohol.org.nz/CampaignItsNotTheDrinking.aspx
and the government says its ok to poisen urself cause they all do it themselves think we might have quite a substantial problem here in society