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1984, Blade Runner, soft drinks and you

By Adam Stanhope in Advertising, Food & Drinks, Video Clips on Dec 5, 2007 at 11:11 am



If George Orwell or Philip K. Dick could have engineered the flavor and color of a new variety of Mountain Dew, what would their products be like? This seems to be the theme behind a strange new marketing push by the makers of Mountain Dew called DEWmocracy.com. I wonder what Soylent Green flavored Mountain Dew would be like? “Elixir of freedom,” my ass. Always Youtube.


 
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  1. l'elk!
    Dec 5th, 2007 at 1:16 pm

    i don't see anything about actually getting paid for it. just seems like a clever marketing ploy to get design work for free instead of paying a professional graphic designer.

  2. Chris
    Dec 5th, 2007 at 2:47 pm

    l'elk!: IMO it did cost some bucks to create all this. Gotta have some ROI ;)

    So a soft drink is going to save democracy, hu? Well maybe we should ship some crates in China...

  3. l'elk!
    Dec 5th, 2007 at 2:56 pm

    chris: right right. so basically they had no idea so they paid someone to come up with the idea of having people give them ideas.

    genius!

  4. Weakly
    Dec 5th, 2007 at 4:45 pm

    A democracy can't be destroyed from without until it is destroyed from within... probably by keeping its plebes busy designing new labels for cans of soda.

  5. matt
    Dec 5th, 2007 at 5:03 pm

    Wow, that's some epic sugar water.

  6. Jezebel
    Dec 6th, 2007 at 9:11 pm

    Their are onlt so many combinations you can make with that.

    Code red mountain dew is amazing. Not gonna lie.

  7. Adam Stanhope
    Dec 6th, 2007 at 9:15 pm

    Do tell.

    Amazing why?

  8. I'm Inspain
    Dec 8th, 2007 at 12:31 pm

    “Elixir of freedom, "my ass".

    Ewwwww. I'm not tapping that.

    Pass me the elixir of incarceration please.

  9. MoonCake
    Dec 9th, 2007 at 8:23 am

    "Hey! Let's let consumers pick what color their high-fructose corn syrup is going to be this year! Bright green didn't warn them, now they can scare themselves!"

    The color of M.Dew reminds me of that Simpsons episode where Homer has a heart attack and they show an x-ray of his insides where his veins are glowing. The nurse was supposed to have injected him with a radioactive dye, but because Homer's health was so poor, his veins glowed on their own. gross.

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