1984, Blade Runner, soft drinks and you


If George Orwell or Philip K. Dick could have engineered the flavor and color of a new variety of Mountain Dew, what would their products be like? This seems to be the theme behind a strange new marketing push by the makers of Mountain Dew called DEWmocracy.com. I wonder what Soylent Green flavored Mountain Dew would be like? "Elixir of freedom," my ass. Always Youtube.

i don't see anything about actually getting paid for it. just seems like a clever marketing ploy to get design work for free instead of paying a professional graphic designer.
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l'elk!: IMO it did cost some bucks to create all this. Gotta have some ROI ;)

So a soft drink is going to save democracy, hu? Well maybe we should ship some crates in China...
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A democracy can't be destroyed from without until it is destroyed from within... probably by keeping its plebes busy designing new labels for cans of soda.
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"Hey! Let's let consumers pick what color their high-fructose corn syrup is going to be this year! Bright green didn't warn them, now they can scare themselves!"

The color of M.Dew reminds me of that Simpsons episode where Homer has a heart attack and they show an x-ray of his insides where his veins are glowing. The nurse was supposed to have injected him with a radioactive dye, but because Homer's health was so poor, his veins glowed on their own. gross.
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