Gotcha Billboard: Ambush Marketing at Its Best.

Here's billboard ambush marketing at its best:

Jet Airways, one of the leading Airways in India anoounced to their customers that they have changed. Kingfisher Airlines, on top of it whipped them by saying "We made them change".


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Corporations really need to understand how ambush marketing works unless they like being humiliated and losing money to their competition. I really like the Ambush Marketing toolkit. It talks about how ambushing is done and how to prevent it from happening to your company.
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