The Shrinking Cadbury Egg.

1. artschild
   April 8th, 2007 at 7:51 am

   I can’t believe they insist it hasn’t changed! They lost an awful lot of sales to me because of this size change, blast ‘em. I usually stock up on those babies this time of year, but they just aren’t as satisfying in the smaller size. Grrrrrr.

2. JaG
   April 8th, 2007 at 7:58 am

   OMG!!

3. owen
   April 8th, 2007 at 8:42 am

   Class action lawsuit!
   Hmmm… on second thought maybe now they’re actually edible without risking going into a sugar induced coma.

4. Jon
   April 8th, 2007 at 8:50 am

   gaspola

5. rek
   April 8th, 2007 at 9:03 am

   Oh no! Slightly less junk food!

6. PAgent
   April 8th, 2007 at 10:28 am

   I *really* hate being lied to by corporations. If they change the size of the egg, that’s one thing, but don’t pretend it never happened.

7. Lady Cooper
   April 8th, 2007 at 10:34 am

   Or change it and call us fat.

8. cybele
   April 8th, 2007 at 12:13 pm

   I save wrappers and can definitely say that they changed from 1.38 ounces to 1.2 ounces this year. (Well, I also reviewed them last year and the new orange one this year and did notice the difference.)

   I don’t necessarily mind that they got a little smaller, but the note on their website is disingenuous.

9. cybele
   April 8th, 2007 at 12:16 pm

   Oh, wait, I just noticed that the website is the UK version. The eggs that we eat here in the States are made by license by Hershey’s. There’s no mention of the change on the Hershey’s/Cadbury site.

10. anon
    April 8th, 2007 at 12:30 pm

    I hate when americans pronounce things wrong. It’s not Cad-berry, It’s Cad-bry.

11. Aramax
    April 8th, 2007 at 1:17 pm

    The Cad-bew-ry mini eggs are really bad… almost 4$ for a small bag of 43 grams… I dont even know what they put in their candy anymore.

12. c-dub
    April 8th, 2007 at 1:38 pm

    Anon, that’s the nature of language and accents. Claiming ours is “right” and someone else’s is “wrong” is just silly.

13. Anita
    April 8th, 2007 at 2:20 pm

    THe smaller size doesn’t taste that good either … the gooey stuff is what tastes the best!

14. Michael
    April 8th, 2007 at 3:39 pm

    Best served on a bed of ice cream from a 56oz tub.

15. artschild
    April 8th, 2007 at 3:53 pm

    The point is not really in the size, itself, to me… it’s the shape. The experience of eating them used to be just right - almost a little sexual in its level of sensuality. Yes, the amount of sugar was near coma-inducing, but you could break open the thick chocolate, fit your tongue inside the egg to scoop out the cream, and then the remaining shell pieces would be curved just about right to fit between tongue and roof of the mouth, and melt there, delivering the full-mouth smooth Cadbury’s mega-chocolate experience. That sudden 12% decrease in size has made the curves too tight, and the chocolate too thin to be all that satisfying as a multi-sensory experience. Even if the recipe hasn’t changed, it was never really all about the flavor, by itself. As a result, I’ve only eaten two this year, and I think I may be off them for good, now. *sigh* Blast you, Hershey’s, for messing with perfection!!! *shakes fist in the air* Oh well. Guess I’m eating healthier this year.

16. David
    April 8th, 2007 at 7:25 pm

    Is this a us only problem? here in canada the eggs are the same size they always were… but I think they don’t manufacture them at the same place, since the wrapping is different.

17. Lady Cooper
    April 8th, 2007 at 9:37 pm

    Are you sure David? I haven’t noticed a different wrapper, the same purple and red one as always, but I think they have gotten smaller here too.

18. Sean
    April 8th, 2007 at 10:54 pm

    I don’t care that much they’ve gotten smaller, but don’t lie about it.

19. Jimbo
    April 9th, 2007 at 5:02 am

    I agree, the lie about me getting bigger is just insulting. I ate the last one ever this year, since I don’t like being both ripped off and played for a fool.

20. Jimbo
    April 9th, 2007 at 7:50 am

    This reminds me to the New Coke crap back in the 80’s just to slip us classic coke with corn syrup instead of sugar. I hasn’t been the same since.

21. Kathleen
    April 9th, 2007 at 9:23 am

    According to wikipedia, the eggs did decrease in size by 12.3%, but only in the US. So write letters to the Hershey company and maybe they’ll switch it back to the bigger size for next year.

22. David
    April 9th, 2007 at 11:51 am

    Lady Cooper -> The wrapper hasn’t changed, I meant it was different from the US version In the video, it has blue and a little green in it, instead of the canadian wrapper which is just purple, red and yellow. But that may be just because of the quality of the video.

    And yeah, I’m pretty sure they haven’t changed in size, on a box of 3 I bought a little before easter, it says 1.38oz ^^

23. Alex
    April 9th, 2007 at 7:50 pm

    These kinds of things are more common than you think - it’s basically a way to increase the cost of goods without actually increasing the price (less of the product at same price = greater profit).

    My biggest complaint is dishwashing liquid: they give you less liquid (more sudsing action! same cleaning power! concentrated solution!) for the same price or slightly less, knowing full well people will squirt the same amount onto their dishes.

24. boyd
    April 24th, 2007 at 8:40 pm

    We featured this issue on Unbound Edition today.

    Please see this link for our call to action: http://www.unboundedition.com/content/view/333/50/

    Thanks! Hopefully we can get the rest of our egg back.

PLEASE LEAVE A COMMENT