Fake Cop Car Below Billboard.

From Advertising/Design Goodness:

A driver from a distance will see a police car hiding behing a billboard, as the police typically do in Turkey/ thus the driver instinctively slow down or make sure that they are going at the legal speed limit. When they come closer they are able to read the billboard text:

Pay your traffic tickets on time without waiting in line – isbank.com.tr

However just as they pass the billboard they will realize that there really isn’t a police car hiding there. That actually is a full size reproduction of a police car which is a part of the billboard.

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