Yansong Ma of the Beijing-based architecture firm MAD created this stunningly curvaceous building for the a new 50-storey condo in Mississauga, Ontario, Canada.

Everyone's heard of the Bilbao Effect, but what about the Mississauga Effect?

Don't laugh, it could happen; especially now that the winner of that city's first-ever international condo design competition has been revealed. Selected from 92 submissions from 70 countries, the chosen entry is a stunning and sensuous 50-storey tower that dips and curves in all the right places.

Already it has been nicknamed Marilyn Monroe.

Link