I liked the comparison in The Register: "Rather than making the attempt to sell an energy drink that has a faint odor of vomit, Eustace's jump was a test bed for future human exploration of the upper atmosphere." http://www.theregister.co.uk/2014/10/24/google_exec_alan_eustace/
Someone pointed out that the bugs are often chilled in a fridge so they don't move around, and sprayed with water so it looks like dew. Still, excellent pictures.
http://www.blitzortung.org/Webpages/index.php?lang=en&page_0=30