It's a fact of life: woman play video games, whether you call them girls or whatever. Natania of Geeks Are Sexy is one of those female gamers, and she feels the industry is ignoring a lucrative demographic at their own peril.
But there are ways game developers could attract more women and earn their loyalty, if they care about the future of the industry. Link
...as a girl gamer myself, it’s abundantly clear that the video game industry is not only run by a majority of men, but it’s catered to them as well. And it doesn’t seem to be changing much. Of course, catering to men makes sense from a business perspective, or at least it used to. But statistics indicate that’s no longer the case. And for some reason, many video game companies are just not willing to change to accommodate that shift. Maybe it’s part of the whole industry, so deep-seeded, that executives and producers can’t think outside of the box. But really, it’s still not an excuse. It’s honestly disgraceful at times, and downright disrespectful.
But there are ways game developers could attract more women and earn their loyalty, if they care about the future of the industry. Link