
The business world loves to tell how the invention of the automobile wiped out the carriage making business. Yet the coachbuilder D’Ieteren is still thriving 221 years after its founding. It's made the D’Ieteren family the richest in Belgium today, although they no longer make carriages. Instead, each generation has learned to pivot from one business to another by leveraging the craftsmanship they already knew. D’Ieteren went from carriages to building auto bodies to importing cars to automotive glass- but not all at once. They gradually slid into each product as they noticed the market, while many carriage companies just gave up because no one bought horse carriages anymore.
You might not care a bit about the richest family in Belgium, but the moral of the story is that a business, or a person, can get caught up in their current profession thinking that's all they can do because it's what they do best. If you let go of thinking about what you do in your job, and start thinking about your overall mission instead, it's easier to pivot to what else you might be good at. I did this accidentally when I left my last radio job and decided the business was no longer compatible with my family life anyway. So I turned my blogging hobby into a profession, and was surprised that so many seemingly disparate skills I learned in radio benefitted my online work. Read about the D’Ieteren family business and what we can learn from it at Big Think.
(Image credit: André Ritzinger)





