This is from a Dwell article in 2010 about Medlock Ames Winery in the Alexander Valley of California. It is buried inside a slideshow, so is not easily picked up by Google Images or Tineye.
That name will not last for very long. Kraft's PR department will review all of the online banter and report back that most of the comments involved how stupid it was to pick an name no one could type on a computer.
Let's be honest. People who really cook do not buy celebrity cookbooks. The chumps that show up for autographs just need something to hold the Sharpie ink.
He has a long history of being "camera friendly". One of the first sportsmen to bring the antics of professional wrestling into the arena of real sports. All of his actions are very well thought out. Look up "crotch chop" on YouTube for a quick reference. A longer exposition can be found in the documentary "A League of Ordinary Gentlemen."
http://www.dwell.com/slideshows/medlock-ames-new-tasting-room.html?slide=9&c=y&paused=true
Concept. Design. Execution.
In their defense, however, it does sound like vehicles can drive up to the office door.
Hmm. I am envisioning a new Neatoshop product.