I had thought that it was because of the enticement factor. That used to be called a "come hither look" and the actress was visually asking the viewer to follow her.
That said, it has become a cliche and as deserves to be ridiculed.
This is from a Dwell article in 2010 about Medlock Ames Winery in the Alexander Valley of California. It is buried inside a slideshow, so is not easily picked up by Google Images or Tineye.
That name will not last for very long. Kraft's PR department will review all of the online banter and report back that most of the comments involved how stupid it was to pick an name no one could type on a computer.
That said, it has become a cliche and as deserves to be ridiculed.
When Worlds Collide - XL
http://www.dwell.com/slideshows/medlock-ames-new-tasting-room.html?slide=9&c=y&paused=true