It's a stupid name, I'll grant you that. But you know, kids are perfectly capable of giving their toys names. I recall having several hundred stuffed animals as a kid, all of which I named at one point or another.

Also, I think the entire idea is amazing, which is why I already bought one (for myself). What is wrong with naming her after the owner, Barbie was? Also: most little kids are not going to "play" that their dolls are teenagers, they are going to want them to look like their own moms (who they think are beautiful) so why the heck not have cellulite and stretch marks?