Rathje & Murphy, 1992. Rubbish!: The Archaeology of Garbage
This is actually quite an interesting and surprising study. Dr Rathje excavated a landfill in Tucson, Arizona, and discovered that newspaper - which supposed to degrade quite quickly (estimated to be around 5 months) - actually hardly degrade at all in a landfill. He found newspapers from over 50 years that were still "as fresh and as readable the day they were issued."
One big issue with paper bag is actually that it's quite water-intensive to produce. Making one paper bag uses a LOT of water - about 20 times that used to make a plastic bag.
I'm not ragging on the decision of may cities to discourage the usage of single-use plastic bag. It's just that some things which appears very simple on the surface can actually have surprising costs when one delve into it. Nothing is as simple as it seems.
The concept of "binge" consumption of media is actually not that new. After all, I remember reading far into the night and not realizing that it was waaaay past my bed time! (Image: Mouse One More Page by Nemimake it)
This is actually quite an interesting and surprising study. Dr Rathje excavated a landfill in Tucson, Arizona, and discovered that newspaper - which supposed to degrade quite quickly (estimated to be around 5 months) - actually hardly degrade at all in a landfill. He found newspapers from over 50 years that were still "as fresh and as readable the day they were issued."
One big issue with paper bag is actually that it's quite water-intensive to produce. Making one paper bag uses a LOT of water - about 20 times that used to make a plastic bag.
I'm not ragging on the decision of may cities to discourage the usage of single-use plastic bag. It's just that some things which appears very simple on the surface can actually have surprising costs when one delve into it. Nothing is as simple as it seems.
I can remember as far back as the 80s, watching weekend morning cartoons and even back then they had several commercial breaks inside the shows.
As viewers tune out those ads, advertisers countered by increasing ad loads - which drove viewers away. It's a silly cycle.