The General public is not afraid of taking buses in Canada. Old people are afraid of everything they haven't done in a fortnight (Is that the right British expression?) Why Diss something that could help your grandmother/grandfather? I guess they don't do the Interweb so good. Last time I live in the UK, the privatised train system was killing people left, right and center. I hear that has changed for the better. I don't know anything about this step-by-step campaign, but I do know this!: It doesn't hurt. Remember that school-yard bully? yeah, It's the author of this story.