"YouTube could bring more people into the theatres…"
Be that as it may, in the business world, it's not what you know, it's what you can prove (via PowerPoint). Revenue that can't be measured via GAAP makes corporations squeamish.
"Franchises are required to protect their copyrights no matter what."
1) Trademarks require this but I don't think it applies to copyright. Trademarks can be abandoned from lack of use or failure to police infringement, but copyright generally takes the opposite tact (especially under contemporary legislation) -- it's easy to establish and lasts just about forever.
2) US copyright law provides for small excerpts of protected works to be copied for critical purposes (movie reviews, etc). I think there's enough wiggle room there to allow YouTube to host movie trailers.
Be that as it may, in the business world, it's not what you know, it's what you can prove (via PowerPoint). Revenue that can't be measured via GAAP makes corporations squeamish.
"Franchises are required to protect their copyrights no matter what."
1) Trademarks require this but I don't think it applies to copyright. Trademarks can be abandoned from lack of use or failure to police infringement, but copyright generally takes the opposite tact (especially under contemporary legislation) -- it's easy to establish and lasts just about forever.
2) US copyright law provides for small excerpts of protected works to be copied for critical purposes (movie reviews, etc). I think there's enough wiggle room there to allow YouTube to host movie trailers.