Plain and simple, it's vandalism. Just because someone put a sticker on an ipod advertisement doesn't mean people aren't going to buy it. It's the person choice as to what he needs or doesn't need. I use my ipod daily, on the commute to and from work, working out, going running, listening to it around the house. It is almost irreplaceable to me. I don't like the concept, we all know the world is materialistic, one man putting stickers on advertisements isn't going to change that.