"Mac’s marketing campaign is built on pretension"
Uhh, isn't marketing in general basically a game of pretension? The Apple vs PC commercials are not simply "PC is lame, Mac is hip and cool" though I'll acknowledge that is a big part of it. However, a good 50% of the Mac commercials are also about countering the myth that PCs do everything and Macs do nothing (i.e. it's utility).
HP, Dell, and other PC manufacturers also use branding campaigns that make their product look sleek, stylish, and cool as well, they just haven't succeeded as well as Apple has yet. Sony's Vaio laptops used to do just as well as Apple did in this department, but they've been pushed to the background a bit more as of late.
Yes, I realize that some Mac people are hipster retards, but plenty of people I know who use Macs are just as, if not more, computer savvy than the average PC user. The generalization that people only buy Macs because they have more money than brains and are only interested in trendy hip stuff is as lame as the assumption that all PC users are uncool anal wet-paper-bag-personality types.
And yes, I realize this all means almost nothing of real importance at all.
Uhh, isn't marketing in general basically a game of pretension? The Apple vs PC commercials are not simply "PC is lame, Mac is hip and cool" though I'll acknowledge that is a big part of it. However, a good 50% of the Mac commercials are also about countering the myth that PCs do everything and Macs do nothing (i.e. it's utility).
HP, Dell, and other PC manufacturers also use branding campaigns that make their product look sleek, stylish, and cool as well, they just haven't succeeded as well as Apple has yet. Sony's Vaio laptops used to do just as well as Apple did in this department, but they've been pushed to the background a bit more as of late.
Yes, I realize that some Mac people are hipster retards, but plenty of people I know who use Macs are just as, if not more, computer savvy than the average PC user. The generalization that people only buy Macs because they have more money than brains and are only interested in trendy hip stuff is as lame as the assumption that all PC users are uncool anal wet-paper-bag-personality types.
And yes, I realize this all means almost nothing of real importance at all.
:)