Cool ad spoofs! I can only see thumbnails on their site so I can't read what the other posters are saying. Well, actually one food poster worked but not the rest.
Eat it? Ewww. ha ha Well, I'm vegan so what's ya expect. I think it looks like a giant mole crab. I see smaller creatures very similiar to this every time I visit the beach in NC. They are fun for the kids to catch and then let go. We affectionately call them "diggers" because the dig in the sand so fast. The biggest I've seen was about the size of a quarter.