I'm sorry, but after looking at the product site, this seems like an immense ripoff. The site is intentionally simple-looking with obvious errors to make it feel like a more homey, holistic experience, but it's all to hide the fact that they're charging $250 for four wires, four hanging hooks, some nitrogen-rich water, and a $12 aquarium pump on a timer. Faux-DIY is this decade's conspicuous consumption.