When you get right down to it, gold is just a meta...  ...t we have chosen it to represent the very idea of value , using it as a symbol of wealth and an exchange m...  ...k for the purpose of a rare but stable measure of value . He eliminated all but silver and gold, and silve...  ...and gold, and silver is als...

Marketing lore and common sense tells us we value the things we make more than the things we buy al...  ...articipants were also asked to self-report on the value of the box.  An effect was found in both cases;...