Neatorama Posts Tagged "Bill Backer"
The Story Behind the "I'd Like to Buy the World a Coke" Advertisement...

[https://youtu.be/2msbfN81Gm0] (YouTube link)The T...  ...the ad tells us the story behind his inspiration. Bill Backer was the creative director at McCann at the time.S...  ...this for the whole world.”In the interview, Backer explains what his job was like in the ‘60s...

https://www.neatorama.com/2015/05/18/The-History-of-the-Id-Like-to-Buy-the-World-a-Coke-Advertisement/
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