Every day people head to the grocery store to buy their favorite foods blissfully unaware that they're being sold a bunch of mislabeled lies.
They're told the wine they purchase is aged in oak caskets when some wineries are simply adding wood chips and shavings to the wine, which is actually being made in steel vats to cut costs.
Even worse- winemakers are adding a substance called "Mega Purple" to their wines, and Mega Purple is basically just concentrated grape juice.
It's a grape concentrate, or slurry, which big wine labels add to underwhelming red wine to intensify the flavor and color and sometimes even to mask spoilage. It's estimated that over 25 million bottles get spiked with Mega Purple on a yearly basis. Many wineries rely so heavily on it that they have their own reverse-osmosis machines which let them make their own concentrates by extracting the alcohol from their s#%tty wines to pump up slightly less s#%tty wine. Yummy.
There is still plenty of real wine made the old fashioned way available at your local grocery store, but the fish they're selling is nothing but a big flippin' lie- because most of it is intentionally mislabeled.
Here's a chart that shows what you're actually getting when you buy fish at the grocery store:
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