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Director Creates The Perfect "Burger Drop" Without Using CGI

Fast food restaurants love to employ the burger drop in commercials nowadays, showing us each layer of the burger and how fresh and bouncy it is to entice us into heading for the drive-thru.

It may surprise you to know the burger used in the drop is often CGI, modeled and animated for the perfect mouth-watering look, but not all ad directors agree with using CGI in a burger commercial.

In fact, one practical effects crazy photographer/director named Steve Giralt wanted a real burger drop so bad he built an entire machine to make it happen.

He calls it the “Precision Arduino Timing Relay Imaging Controller”, or P.A.T.R.I.C. For short, and it not only makes the burger drop a breeze- it kicks buns at making ketchup and mustard collide in mid-air.

Here's a short video showing what it was like behind the scenes while shooting this burger ad:

Deconstructed Burger Behind The Scenes from Steve Giralt on Vimeo.

-Via Bored Panda


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I'll never forget getting a "Quad Stacker" at BK, just for the heck of it. When the server handed me the bag I knew I was in trouble. BTW--my one and only time.
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