Director Creates The Perfect "Burger Drop" Without Using CGI

Fast food restaurants love to employ the burger drop in commercials nowadays, showing us each layer of the burger and how fresh and bouncy it is to entice us into heading for the drive-thru.

It may surprise you to know the burger used in the drop is often CGI, modeled and animated for the perfect mouth-watering look, but not all ad directors agree with using CGI in a burger commercial.

In fact, one practical effects crazy photographer/director named Steve Giralt wanted a real burger drop so bad he built an entire machine to make it happen.

He calls it the “Precision Arduino Timing Relay Imaging Controller”, or P.A.T.R.I.C. For short, and it not only makes the burger drop a breeze- it kicks buns at making ketchup and mustard collide in mid-air.

Here's a short video showing what it was like behind the scenes while shooting this burger ad:

Deconstructed Burger Behind The Scenes from Steve Giralt on Vimeo.

-Via Bored Panda


Comments (2)

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I'll never forget getting a "Quad Stacker" at BK, just for the heck of it. When the server handed me the bag I knew I was in trouble. BTW--my one and only time.
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You can not comprehend the size of the milky way. I even doubt that a human can understand much more than 1 km or maybe 10, but that:s it. Even though you may vizualize it by increasing scales, í consider these vizualisations not helpful, as you only show the scale between two objects that both are beyond comprehension. But you always encouter this kind of problems when trying to vizualize something as large as a galaxy. However, i really like the effect of switching off the milky way, that is a really cool effect, very impressive and really shows how large the void behind the curtain of the milky way really is. .
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Last I checked, the limit of the observable universe is about 54 billion light years. That's about 4.6E24 miles, an incomprehensible distance. Our own galaxy, by comparison, is "only" about 125,000 light-years in diameter, or about 1.5E14 miles. Sounds really big on its own, and, by our scale, it is, but in the whole of the universe, it is less than a fly-speck. Talk about feeling insignificant.
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