Ronald McDonald was (generally) cute in cartoon form, (often) downright creepy in real life, and (arguably) never seemed like an appropriate spokesperson for a fattening burger chain like McDonalds, especially when he was standing next to the more likely candidate- his morbidly obese pal Grimace.
Clowns brought the festive feel to burger chains back in the day, but nowadays people seem a bit less enthusiastic about buying fast food from a burger shill in clown white, so McDonalds has decided to revamp Ronald's look by dressing him up in a mcfancy new blazer and striped mcshirt.
His new wardrobe was designed by Tony Award-winning theatrical designer Ann Hould-Ward, and the masterminds behind this mcmakeover want Ronald to play a bigger role in their new social media campaign "fun makes great things happen", yet somehow Ronald looks like less fun to me now.
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