Not too long after the success of Star Wars in 1978 Lucas went to work on constructing the Skywalker Ranch near Nicasio, California. What’s amazing to me about this is that instead of embracing Hollywood as the center of his operations Lucas instead fled north to get away from tinsel town. From a corporate culture point of view this allowed Lucas to “think outside of the box”. And in many ways his move reminds me a great of how Microsoft founder Bill Gates made it a point to not center his company in silicon valley, but rather in Redmond, Washington where they would thrive in isolation.
On an immediate level this allows Lucas to focus on the product instead of getting caught up in the trappings of the film industry. The practical result of this is that it allows the people who work in the marketing department to avoid the “me too” approach. Hollywood is famous for not taking risks, but if you’re going break through the noise you have to chances — and Lucas has avoided that trap which in turn has helped his longevity.
Link | Photo by Flickr user brunkfordbraun used under Creative Commons license
We hope you like this article!
Please help us grow by sharing: