The Godzilla Experience at Comic Con

Barnaby Legg of Legendary Pictures is promoting the 2014 Godzilla movie with a pop-up exhibition in San Diego to coincide with Comic Con.

Rather than create a staid museum of Godzilla artifacts, Legg and his team spent three months planning, designing, and building an immersive, multi-stage presentation that, in Legg’s words, “physicalizes the impact Godzilla has had on popular culture.” The experience will open to the public starting on Thursday; fans can download a free iTunes and Android app, via a special “Godzilla Encounter” website, that will help guide fans on a merry scavenger hunt leading them to the building pictured below:

Seeing the building is just the very first part of the "experience," which includes, yes, a museum, but also an encounter with Godzilla. Read all about it at Buzzfeed. Link

(Image credit: Erin LaRosa/Buzzfeed)