In 1927, Dorothy Gerber was straining vegetables through a seive to make them edible for her baby daughter Sally. Her husband, Daniel Gerber, owned a canning factory. He said that machines in the factory could carry out that process a lot faster. Dorothy proposed that he do precisely that.
Thus was born the Gerber baby products commercial empire.
To market his products better, Gerber held a contest to compose an image of a baby that could serve as a logo. Dorothy Hope Smith, an artist, made a charcoal sketch of a baby who lived nearby. This baby was Anne Turner Cook. Smith won the contest and Cook went down in advertising history at the Gerber Baby.
Cook is now 87 years old and every bit as lovely as she was eight decades ago. CBS News interviewed her about her life as the Gerber Baby. You can watch the video here.
-via I Own the World
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