The group of 4-to6-year olds were given graham crackers, gummy fruit snacks, and carrots. The same food was given to them with and without a popular cartoon characters on the packaging. The children were asked to tell the researchers which food item tasted better.
Children significantly preferred the taste of foods that had popular cartoon characters on the packaging, compared with the same foods without characters. The majority of children selected the food sample with a licensed character on it for their snack, but the effects were weaker for carrots than for gummy fruit snacks and graham crackers.
We hope you like this article!
Please help us grow by sharing: