https://t.co/lpMXnhXomb pic.twitter.com/57hS3Svlr8
— Columbus Library (@columbuslibrary) March 9, 2026
Chris Kempczinski, the CEO of McDonald's, produced a viral video when he taste-tested a "product" (his term) on camera while apparently trying to ingest as little of it as possible. That video sparked a trend of other fast food CEOs eating their burgers on camera. It's become a media trend.
The public library system of Columbus, Ohio got into the game when its social media manager said that their CEO would eat a hardcover book if the tweet got at least 10,000 likes. Lauren Hagen, the CEO of the Columbus Metropolitan Library, was a good sport about it.