The city of Benevento in southern Italy has buildings that go back a couple thousand years, but its reputation as "the city of witches" began in 1428. The Catholic church has begun building a body that would become the Inquisition, and the crime of witchcraft had to be dealt with. Almost anything could be evidence of witchcraft, and confessions could be produced under pressure. Matteuccia di Francesco was convicted of witchcraft and burned at the stake. She wasn't even from Benvento, but her confession contained a poetic sequence, or incantation, that told of witches gathering at a walnut tree in the town of Benevento. Ever since, Benevento has been known for witches (called Janara or Strega), not so much among the residents, but a destination for witches from all over Italy.
Older Benevento residents know all the superstitions to ward off the Janara, but they also embrace the legends for commercial purposes. Benevento became a tourist draw when the local Liquore Strega (advertised in the image above) went into production. The town also has a museum of witches called Janua and is the setting for a series of children's books. Read about Benevento and its witches at Smithsonian.
(Image credit: Halloween HJB)
Commenting on Neatorama will earn you NeatoPoints!