Greenlandic ice is noted for its natural purity and age. Dubai partygoers are noted for being very wealthy and profligate. Put them together and you have a business opportunity.
The Wall Street Journal reports that a startup company in Greenland is breaking up icebergs that roll off of the island's icecap, packing the ice cubes for refrigeration, and then shipping them to Dubai in packages of six cubes priced at about $100 USD.
In Dubai, bartenders place them in expensive cocktails. Customers are willing to pay extra for drinks that have unique origin stories. Their tastes may allow Greenland to expand the diversity of its economy, which consists primarily of fishing and mineral extraction.
-via Marginal Revolution | Photo: Christine Zenino
