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Sorry but advertising is fleeting too.

This argument has a "I think talkies are going to ruin pictures" quality to it. The internet cannot kill print media, that can only be done by stodgy old print workers that refuse to accept their medium is going to change.

Change, not die.

And yet I learned of this.... on the internet.

Print is dead. Rest in pieces.

I hear the statistic a lot, but I must admit, I'm curious to know where it comes from precisely.

In my experience (I don't work in marketing, but do work with science magazines) magazine sales aren't doing as badly as people presume. Shares in the overall market have divided, from what I've been told, but this is far from 'print is dead'.

What successful magazines are realising is that the web is a tool that augments what they do, not competes with it.

Every new medium that has come into being has been heralded as the 'death' of something. The grammophome heralded the death of local choirs; cinema the death of live theatre; television the death of cinema etc. And while they all evolved from the impact of competing tech, none of it disappeared.

Print will be around for a while yet, even if will necessarily involve a digital component.

I think this is just nit picking and a petty "mine is better than yours" plea. Having said that I wouldn't mind if there were less ads on the internet. I think whats screwing up the internet is everywhere you look is full of ads. I would definitely support fewer ads on the net so it doesn't look like spam central.

Until then I have my popup blocker though.

I stopped taking paper magazines and newspapers when I realised that they made for so much of my paper-waste while at the same time I could read most of the info just as easy on the internet- often wit the added benefit that you can react and see reactions from other readers right then and there if you feel the need to do so.

I now await the developments in the e-reading tech and those other comparable technologies. I see a bright future for magazines and newspapers in that field.